There are two main areas in dental marketing. The first is that of the marketing of dentistry services. The second is that of the marketing of dental products. Both are geared towards improving the revenues of dental practitioners, manufacturers and distributors of dental products and services.
Inasmuch as dental marketing is a reference to the marketing of dental products, it presents no major challenges (since these are products that can be advertised like any other). It does get a little tricky when it gets to the sorts of dental products that are only used by dentists in their clinics, or that are only used by dental patients with a dentist’s prescription. For the others that people can buy ‘over the counter’ and proceed without specialist supervision, ordinary advertising strategies, which target the ‘mass markets’ would work just as well. But for those that people have to use under dentists’ supervision, or those that are only used by the dentists in the treatment of their patients, a different dental marketing approach becomes essential.
Where dental marketing turns out to be a reference to the marketing of dental practitioner services, however, the whole venture can be rather challenging. Dental practitioners (with the exception of those in cosmetic dentistry) are, like all other medical practitioners, not allowed to engage in open advertisement of their services. But, as all properly trained marketers will tell you, there is considerably much more to marketing than advertising – as we will soon see.
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Dental Metrics 